Dedicated to building, designing, and managing websites that deliver effective and intuitive experiences.
What I do
I love using creative problem solving to make things work more efficiently. Identifying areas of opportunity and creating visually stunning web solutions is what I do best.
Web Design
Web Design
Stunning websites designed to engage and convert.
Web Development
Web Development
Custom built with performance, usability and accessibility in mind.
Project Management
Project Management
Well-planned and executed web projects.
Marketing
Marketing
Products which stand up as the foundation of your marketing efforts.
Portfolio
playsthatwork
playsthatwork creates immersive, hands-on learning experiences that help employees practise, reflect, and grow, so they can navigate critical workplace conversations with greater confidence. The playsthatwork team needed a refreshed web presence that elevated their web presence and better showcased their unique offerings. The website features flowing animations and illustrations, a professional colour palette, and a clear information hierarchy that allows users to easily navigate the site and learn about playsthatwork's offerings.
Eric Brunt Media
Eric Brunt is a Canadian filmmaker and storyteller who is telling the stories of Canada's last remaining WWII veterans. Although Eric is a filmmaker at heart, the stories are what drive his projects. He was running into a problem where he didn't have enough promotion materials in between films. I created a plan to move Eric into the more general content creation space, allowing him to put out more regular content. The new website features Eric's stories in a way that is both engaging and easy to navigate.
Experience
Freelance
2020 - Present
Web Designer and Developer
Details
Design and build high-quality websites for clients across industries, with a focus on performance, conversion, and craft. Every project is guided by a clear strategic lens — content, structure, and interaction all serve a purpose. Bring a rare combination of strong visual design, front-end development depth, and marketing intuition to each engagement.
Loopio
2024 - Present
Web Performance Manager
Details
Web Performance Manager
Oct 2025 - Present
Own web performance, CRO, and analytics for the Loopio marketing site. Build and maintain custom components and animated front-end experiences, bringing a strong design sensibility to every implementation. Manage the full analytics stack including GA4, GTM, and Hotjar, and lead A/B testing through VWO to optimize conversion across key landing pages. Implement third-party integrations such as ZoomInfo and HubSpot.
Web Design Manager
Aug 2024 - Sep 2025
Led design and development of the Loopio marketing website on the brand and communications team. Single-handedly redeveloped the entire website on a custom WordPress block theme. Collaborated with marketing and product teams to deliver a fast, polished web experience aligned with the product's positioning.
Lighthouse Labs
2023 - 2024
Sr Website Manager
Details
Manage all updates for the Lighthouse website, subdomains and microsites. Working with our marketing team leads and internal development staff, I was responsible for maintaining and improving the customer facing website content.
LaneLight Traffic Technologies
2021 - 2023
Marketing Manager
Details
Handled a wide range of marketing tasks including digital advertising, SEO, copywriting, website design and marketing strategy. Managed and upgraded the company website while creating a robust online digital advertising campaign.
Tempo Web Solutions
2020
Co-Founder, PM & Developer
Details
Co-Founded and operated a web solutions company. Handled all inbound and outbound sales, client communication, project management/coordination and content creation. Built and managed custom WordPress websites from requirements to launch, working with HTML, CSS(SCSS), JavaScript and PHP. Greatly improved knowledge of Google Analytics, Google Ads, content creation, SEO skills and communication/management abilities.
Caorda Web Solutions
2018 - 2020
Account/Project Manager
Details
Created a link between my team and our clients. Gained skills such as writing proposals, defining and writing formal requirements, managing a team and problem-solving. Learned about content management systems, managing projects with large budgets, writing quality content and working independently. Managed a book of 200+ clients and launched 30+ projects over two years, providing marketing strategy for clients such as the BC Provincial Government, United Way of Greater Victoria, Roy Group and Victoria Hospitals Foundation.
Want to chat?
I love making new connections and starting conversations. Hit the button below to send me an email and I will get back to you shortly. I am currently taking on new clients, so feel free to reach out if you are interested in seeing what I can do for your business.